Why Asheville Lacks High-Paying Jobs | Jonathan Brown of UNC-Asheville

Today's episode began with a question: Why does Asheville struggle to attract large corporations and the thousands of highly paid, highly skilled jobs that come with them? For answers, we turn to UNC-Asheville assistant professor of economics Jonathan Brown. Our conversation spans the region’s history, culture and livability amid a heavy dependence on tourism. We also talk about how remote working is changing the equation. This conversation took place before the announcement that the Pactiv Evergreen paper mill in Canton will close later this year, taking away about 1,100 jobs.