Advertise on
The Overlook
No other media outlet in Asheville offers this kind of messaging.
With conversational ads, we spotlight your voice and expertise
Listeners of The Overlook are invested in living in Asheville and they support homegrown businesses. The same goes for The Overlook, itself.
We give advertisers unprecedented time and space to deliver their messages, so we’re not only amplifying your marketing — we’re elevating your voices in the community.
Our conversational ads are unique in the local media landscape. Here’s an example, featuring host Matt Peiken in conversation with Martin Krug, a sponsor of The Overlook.
We can create a similar ad for you. So in the ears of our listeners, you’re not simply selling a product or service—you’re offering helpful advice and a perspective that establishes you as an expert in your field.
As they do with Martin, listeners of The Overlook will think of you as the go-to source for useful information, and they’ll stay with you and support you for the work you do. The Overlook can help you build a relationship and loyalty with customers in a way no other local media outlet can match.
Just scroll to the bottom, order up your ad and I’ll be in touch about recording our conversation!
Conversational ads are on sale through the end of 2023. Scroll below for details!
Audiences will want to hear your messages
The Overlook also offers ads written and read by the host, Matt Peiken, and woven into the narrative of an episode. Here’s one such ad, supporting The Magnetic Theatre.
‘Dynamic Ad Insertion’: We multiply your message
Over three weeks, your ad not only appears in between 6-9 fresh episodes, anyone listening to any episode produced with Dynamic Ad Insertion will hear your ad. That’s every episode of The Overlook produced since September 2023, along with a dozen of our more popular previous episodes.
That’s the beauty of “dynamic ad insertion”—it multiplies your message by putting it in front of more people every day. On any given day, your ad could be heard by people listening across dozens of episodes.
The Overlook offers advertising options to meet any budget. Contact Matt Peiken to talk about your marketing needs: matt@podavl.com
Promote Your Event
Get the word out about your gala, concert, exhibition or other event through The Overlook. We offer a package of host-read, event-promoting ads for nonprofit organizations and individual creatives.
For just $200, your ad not only airs over three weeks of fresh episodes, it also appears in EVERY episode of The Overlook produced since September 2023, when we began using “dynamic ad insertion.”
Just fill out the form with your event details and securely pay right on this website. Matt will write up and voice your add, add background music and send you a draft for approval within 3-5 days of your order.
Questions? Contact Matt at matt@podavl.com.
Order up your ad!
LENGTH: 60-70 seconds
STYLE: Conversation between host and advertiser
PLACEMENT: Top of show for one month.
CAMPAIGN: Covering 9 fresh episodes of The Overlook with Matt Peiken, along with all previous episodes still receiving listeners produced with Dynamic Ad Insertion. Add to the quantity for additional one-month blocks. Matt will produce a fresh ad with new content for every block.
LENGTH: 30-40 seconds
STYLE: Host-Read Script
PLACEMENT: Middle of show for one month, or until an agreed-upon earlier end date.
CAMPAIGN: Covering 9 fresh episodes of The Overlook with Matt Peiken, along with all previous episodes still receiving listeners produced with Dynamic Ad Insertion. Add to the quantity for additional one-month blocks. Matt will produce a fresh ad with new content for every block.